Steady hands.
Clear head.
All eighteen.

Caddie Boy is a functional energy pouch built for the golf course – caffeine for alertness, L-theanine for a calm, steady stroke, electrolytes and B‑vitamins for the round. No nicotine, no tobacco, no can to nurse. Just pop one in and find your flow.

50 mg caffeine L-Theanine B-Vitamins Electrolytes Three flavorsTransfusionThe KingPaloma No nicotineno tobacco
Pre-launch · Founding list now open

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The Idea

Golf is a mental game.
Give your focus an edge.

By the back nine, most rounds hit a wall. The pre-round energy drink that fired you up now has your hands shaking over a four-footer. The cocktails dull your edge and cloud the read. And plain willpower fades right when the match gets interesting.

Caddie Boy is the mindful way to play: a small pouch between cheek and gum, built to sharpen your focus from the first tee to the final putt.
Like having a caddie along for your round.

  • Fast absorption through the cheek – no extra liquid sloshing around.
  • Calm, not wired – caffeine and L-theanine for calm, steady focus.
  • Nothing to spill or spit – one small tin that stays out of your game's way.
Caddie Boy tin of energy pouches
The Caddie Boy tin, in cream – a pre-launch concept while final packaging is being finalized.

Inside the pouch

The stack – four ingredients that earn their place.

Every ingredient in a Caddie Boy pouch is there because it absorbs through the cheek and does a specific job on the course.

No. 1

Caffeine50 mg per pouch
(about ½ cup of coffee)

Made to absorb through the cheek – sustained energy, built to land smooth.

No. 2

L-TheaninePaired 2 : 1 with caffeine

Caffeine's best friend. The amino acid from tea that smooths out the edges and keeps your hands quiet over the ball – calm focus, steady stroke.

No. 3

ElectrolytesSodium · Potassium · Magnesium

Minerals lost, minerals replaced – body balanced, muscles free, mind sharp. Optimal function throughout the round.

No. 4

B-VitaminsB12 + B6

The energy-support backbone of the stack. B12 and B6 help turn fuel into steady, usable energy.

Sweetened with xylitol.
No sugar, no nicotine, no tobacco.

The lineup

Three classic tin flavors.

The flavors of the clubhouse, in pouch form – borrowed from the drinks golfers already love. Tap a tin for its story.

Transfusion · the story

The Transfusion lived at clubs like Winged Foot for decades before it had a name. Our fairway green tin – the flavor of golf, in a pouch.

The King · the story

The King ordered it so often that the drink took his name and never gave it back. Our tan tin is a tribute to the King: familiar, unpretentious, and exactly right for an afternoon round.

Paloma · the story

In the town of Tequila, Mexico, Don Javier Delgado Corona poured the first Paloma at his bar, La Capilla. Paloma means dove, and it's Mexico's favorite cocktail. Our reddish pink tin: bright and built for refreshment.

How it works

Golf's simplest pre-shot routine, as easy as teeing it up.

Pre-round: Pop it in

Tuck one pouch between your cheek and gum before the first tee. Nothing to mix or chill.

Front nine: Lock in

The stack absorbs through the cheek lining as you find your rhythm – calm, steady focus from the first tee.

Back nine: Finish strong

No spit, no can. Steady composure down the stretch.

Francis Ouimet with his caddie Eddie Lowery at the 1913 U.S. Open
Francis Ouimet and his caddie Eddie Lowery, age ten, at the 1913 U.S. Open.

Why "Caddie Boy"

Golf gave us the game.
We return the favor.

The name is a nod to the kids on the bag – the original mindful golfers, reading greens and carrying the game long before rangefinders. Giving back is in the business plan from day one, not bolted on after launch: a portion of every tin is earmarked for two causes close to the game.

Men's mental health

Golfers look out for their foursome. We're lining up a men's-health partner – mental health and suicide prevention front and center – to receive a share of proceeds from every tin.

Caddie scholarships

Donations to organizations that provide college scholarships for caddies. A second share of proceeds is reserved for exactly that.

Reading list

The Caddie Boy Library

Caddie Boy's favorite golf books.
Click any book to shop our affiliate bookstore.

Caddy for Life

John Feinstein

Feinstein's moving portrait of Bruce Edwards, Tom Watson's caddie for thirty years

Golf in the Kingdom

Michael Murphy

A mystical round at Burningbush that'll change how you see the game

Zen Golf

Dr. Joseph Parent

Mental game wisdom from a sports psychologist who works with pros

Who's Your Caddie?

Rick Reilly

Reilly loops for the famous and infamous – hilarious and heartfelt

Missing Links

Rick Reilly

The cult golf novel – a hilarious quest for a perfect round

Questions

Questions, answered.

A functional energy pouch built for the golf course. Each pouch has 50 mg of caffeine for alertness, L-theanine for a calm, steady focus, plus electrolytes and B-vitamins. No nicotine, no tobacco – just pop one in and find your flow.

Three at launch: Transfusion, The King, and Paloma – with limited-edition flavors already in the works for later releases.

The first run is in the works. Join the founding list and you'll get first access and founding-member pricing before launch is announced anywhere else.

50 mg – about half a cup of coffee – paired with L-theanine to keep the energy smooth.

None. Caddie Boy is a nicotine-free, tobacco-free dietary supplement pouch, and it always will be.

Adult golfers, 18 and over, who are looking for a more mindful energy approach for their game – calm, steady focus throughout your round.

Launching soon

Get on the founding list

The first run is limited

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First dibs on the launch Founding-member pricing Updates on limited releases